Ethical Decision Making and Information Technology

Question: Examine about the Ethical Decision Making and Information Technology. Answer: Presentation: Business morals expresses the utilization of moral qualities like trustworthiness, regard and transparency in the conduct of the business (Ferrell and Fraedrich 2015). It is imperative to check out how individuals perform to do their separate jobs. The paper examines the moral difficulty related with the work environment at ACE Inc. Moral difficulty: The moral difficulty emerges in the association when it was discovered that Harry, a system software engineer built up a program and discharged it under the name Safe-T under the name of Lock Smith. Jill, the administrator of Harry didn't trust on the program planned by Harry and later on finding the way that the program has been dispatch on the web under the pseudo name Lock Smith, promptly took the choice to fire him. Moreover, Brockley Smetherton, Jills administrator didn't cross check the circumstance and just gestured with the choice made by Jill and terminated him. Be that as it may, Ima, the proprietor of the Company on hearing great criticism by a free head-tracker about the inventive program, asked Brockley to offer Lock Smith a place of the mastery at ACE Inc. Here untruths the moral problem upon Brockley whether to employ Harry again or not. As indicated by the Code of Ethics, it falls under polished skill to maintain and propel the respect, poise and the adequacy of the e xperts of the data innovation. It is surely critical to be completely forthright and steadfast towards the network and keep exclusive requirements of ability and moral lead. Moral examination and dynamic procedure Understanding the circumstance: Brockley is under a circumstance of moral problem since he himself didn't explain the issue without anyone else and relying upon the choice of Jill at the hour of terminating Harry. It must be comprehended that Jill had perceived certain shortcomings in the program planned by Harry. The ACS structure put sent the system that the business is liable for serving the enthusiasm of representatives and the partners working in an association. In any case, the methodology was not found at the hour of managing the circumstance of Harry. Once more, at one point of time, it very well may be said that Jill additionally led an untrustworthy methodology by straightforwardly terminating Harry. Another significant issue has been featured here that Harry, in any event, working at the Pvt. Firm, has built up a program and distributed the equivalent in the web under the pseudo name Lock Smith. Disconnecting the major moral problem: Among the moral difficulties distinguished above, it very well may be said that the focal moral predicament was identified with the methodology made by Brockley by terminating Harry without exploring the circumstance by him (Shapiro and Gross 2013). This methodology can be considered to upset the ACS codes of morals. It very well may be said that Brockley had used its capacity and the authority of being at a higher position and terminated Harry without contemplating the circumstance of Harry in the wake of getting terminated. Moral examination Consequentialism: As expressed by Sverdlik (2016), Consequentialism holds the results of ones direct expresses a definitive premise of any judgment dependent on the rightness or the unsoundness of the particular lead. In the event that the instance of Harry for the situation study is thought of, it tends to be effortlessly said that there stayed certain flaws from the finish of the administration in choosing the terminating procedure of Harry (Pettit 2016). Rights and obligations: People at the more significant position expert in an association groups certain rights just as obligations. Moral activities ought not be performed out of ones individual tendency yet based on good and moral methodology (Kallman and Grillo 1996). The circumstance can be effortlessly disposed with the circumstance of Harry. It must be said that Harry uses his ability of making the specific program and distribute the equivalent in the site. This can be considered as an unscrupulous methodology from the finish of Harry. Then again, the way Harry was dealt with and ended from the activity was another exploitative methodology taken by his director, Jill. Kants Categorical Imperative: According to the deontological or the obligation based morals, the activities done by an individual can't be supported by demonstrating the result of the thing done. As remarked by Sverdlik (2016), there are sure acts that can be considered as acceptable represents the obligation based morals however the outcome can be non-productive. For example, it has been clear that Jill had terminated Harry due to the mal rehearses led by him at the end of the day it was seen that the program was productive for the association (Peterson 2013). In this manner, there were sure methodologies that were taken against Harry dishonestly. Conversation: From the above examination it tends to be said that the major moral problem lies with respect to Brockley. He should think of the choice of rehiring Harry to the Company. On one hand, it has been discovered that Harry under the pseudo name has come up specific practices that are not moral and this was the explanation when Jill terminated him. Be that as it may, a ultimate choice of terminating Harry had stayed with Brockley. It was in his part to explore the circumstance and afterward arrive at a resolution, however a similar methodology was missing from his side that has made the most moral issue in the entire outcome. Be that as it may, the current circumstance has requested the nearness of Harry in the association as a program investigator that must satisfy in view of the interest of the more significant position authority. Settling on a choice: If there should be an occurrence of settling on a correct choice with respect to Brockley, it is imperative to distinguish the partners associated with the total situation. It has been comprehended that the significant partners associated with the total situation are the representatives and the individuals at the more significant position authority (Shaw and Barry 2015). Along these lines, any sort of choice that must be caused must to be following the point of view of the partners. Here, Ima can be viewed as the most notable individual whose choice issue the most in the association. The facts demonstrate that Brockley had confronted a circumstance where he needed to think about his choice on terminating Harry for the methodology that has been featured by Jill. There is no uncertainty that Brockley is under such a circumstance where an extraordinary moral issue is available. So as to adapt to the circumstance, it is normal that Brockley would look at the circumstance well and experience the total program that had been planned by him (Weiss 2014). In any case, Brockley ought not have reached to a resolution and caused judgment on terminating To harry. In this regard, the job of Jill will likewise be featured in light of the fact that Brockley terminated Harry on the suggestion of Jill. Along these lines, in the event of rehiring Harry, there may raise the circumstance where Jill would need to endure in light of the fact that the primary choice was made by her. Hence, it is normal that Brockley will research the total circumstance and make a legitimate report to his more significant position authority, Ima and put forth attempt to improve the circumstance where the moral problem has raised. End: A nitty gritty investigation of the circumstance has been made and it has been comprehended that at the primary spot Brockley had led deceptive methodologies by not assessing the circumstance and straightforwardly arriving at a resolution. So as to manage the circumstance, it is imperative to follow the whole talk and boiling down to an end that is both moral just as helpful to the Organization. References: Pastry specialist, K., 2016. The Consequences of Accepting Consequentialism.Philosophy Now,115, pp.38-40. Ferrell, O.C. what's more, Fraedrich, J., 2015.Business morals: Ethical dynamic cases. Nelson Education. Kallman, E.A. what's more, Grillo, J.P. 1996, Ethical Decision Making and Information Technology, McGraw-Hill, Ch. 3 Peterson, M., 2013.The elements of consequentialism: Ethics, correspondence and hazard. Cambridge University Press. Pettit, P., 2016. Non-consequentialism and political philosophy.Enfoques,18(1-2), pp.27-49. Rothman, J.C., 2013.From the bleeding edges: Student cases in social hard working attitudes. Pearson Higher Ed. Shapiro, J.P. furthermore, Gross, S.J., 2013.Ethical instructive authority in fierce times:(Re) unraveling moral situations. Routledge. Shaw, W.H. what's more, Barry, V., 2015.Moral issues in business. Cengage Learning. Slade, S. furthermore, Prinsloo, P., 2013. Learning examination moral issues and dilemmas.American Behavioral Scientist,57(10), pp.1510-1529. Sverdlik, S., 2016. Consequentialism, Moral Motivation, and the Deontic Relevance of Motives.Moral Motivation: A History, p.259. Weiss, J.W., 2014.Business morals: A partner and issues the board approach. Berrett-Koehler Publishers.

Network Administration Essay -- Computer Science

System Administration I have filled in as a PC arrange overseer for more than 5 years. I have worked generally with systems in a blended Microsoft Windows NT and Novell Netware condition. I am a Novell Certified Novell Engineer (CNE) and I am a guaranteed Novell GroupWise Administrator. I have taken classes in design of Cisco switches. In this exposition, I will talk about the meaning of a system chairman, the undertakings and obligations of a system chairman and offer a day in the life of a system overseer. For documentation on my qualifications, I am including my accreditation testaments. What is a Network Administrator? A system chairman is one who keeps up and investigates your PC frameworks. Contingent upon the size of your association and the intricacy of your innovation, a system director's activity can go from ten hours out of every week to full time. There are some undeniable system organization undertakings, for example, introducing or redesigning framework programming furthermore, overseeing client records and circles space, so you likely have a few thought of what a director does. The International Media communications Union (ITU) is a consortium of broadcast communications organizations overall who have, in addition to other things, characterized a progression of suggestions that portray how a media communications the board arrange (TMN) ought to be worked. The ITU individuals have embraced a model of the executives capacities that I consider is enthusiasm to us since it gives a system that we can use to comprehend the job of the arrange chairman. This capacity model is regularly alluded to as the FCAPS model after the initials of every one of the significant capacities it portrays. TMN work Naive portrayal Deficiency Management: Fixing what is broken. Arrangement Management: Controlling the operational parameters of something so it works the manner in which you need. Bookkeeping Management: Knowing who is utilizing the amount of what, and possibly charging them for it. Execution Management: Making sure everything works acceptably rapidly. Security Management: Controlling who can do what. The thought is that pretty much any system the board assignment can be said to have a place with one of those administration capacities. For instance, stopping a fix lead back in after it has dropped out is shortcoming the board, presenting a firewall onto your system is a security the board t... ...workstation can be put back in administration somewhere else, the overseer would potentially design the drives (viably deleting all the past information) and reassign the workstation in a place that is less requesting than the past one. I have discovered that establishment of new workstations not just makes the end client increasingly gainful, yet for the most part the undertaking of managing the workstation is simpler in light of the improvement in innovation for example more up to date working framework. A few executives have thought that it was helpful to sue a strategy called ghosting to accelerate the procedure of setting up numerous new workstations. At the point when this procedure, a workstation is designed with general setting adequate for most clients. Uncommon programming is utilized to duplicate a picture of that setup. At the point when another workstation or workstations is should have been arranged the imaged is at that point replicated to the hard drive. For this technique to work, the workstation must have the equivalent or fundamentally the same as equipment as the unique workstation the picture was duplicates from. In any case there will be various blunders and the executive will invest energy more amending blunders than he/she would have doing the arrangement physically.

Can I Write My Term Paper Free?

Can I Write My Term Paper Free?You may be wondering if you can write your term paper free on the internet. That is a good question to ask yourself.Now that there are a ton of free ways to access information online, we wanted to take a look at this phenomenon and find out how this affects you. We want to take a look at a few different factors that could make your writing experience different.First, there are probably people that you know that do not have a college degree that has written an awesome term paper. These people are probably frustrated with their writing skills but have no clue how to improve.With just a little research and the Internet, you will find out what they have done to help themselves. The same thing goes for you. For a lot of people, they feel like they are too stupid to write a decent term paper.There are just a few things that you need to make your term paper to look and sound professional. You will want to look at your grammar as well as the proper spacing and typesetting.Not all paper is good enough for this type of academic paper, but if you have mastered the basics, you can add some of these tricks to make your writing look better. Most people will focus their attention on the sentence structure and what is wrong with their term paper, but we think that doing this too much will kill your credibility.This is why we encourage you to start a blog and start writing articles about your topic or what are going on in your life that are related to your term paper. You will start building a backlink to your website which will help improve your credibility over time.If you are asking yourself 'can I write my term paper free?' The answer is yes, but you will want to make sure that you study your topic well and proofread every word of your paper before you submit it.

Is It Wrong For Pay For Sex - 844 Words

Is It Wrong To Pay For Sex? The video, Is It Wrong To Pay For Sex, is an hour and a half debate which focuses on the morals and ethics behind paying for sex. In the debate, three experts argued in favor of the motion and three argued against the motion. Prior to the debate, the audience voted 20 percent in favor of the motion while 50 percent voted against it, with 30 percent undecided. However, by the end of the debate, 45 percent voted in favor of the proposition, while 46 percent voted against it, and 9 percent were undecided. Interestly enough, when divided and tallied separately, the men voted 27 percent in favor of the motion, and 66 percent voted against it compared to the 58 percent of the women who were in favor of the motion and 34 percent against the motion of paying for sex. Our experts for the motion were Melissa Farley, a clinical and research psychologist, Catharine MacKinnon, who specializes in sex equality and last but not least, Wendy Shalit of Williams College. Our experts against th e motion were Sydney Biddle Barrows, infamously known to millions as the â€Å"Mayflower Madam†, Tyler Cowen, an economic professor, and Lionel Tiger, an anthropology professor. On the pro side of the debate, we have Wendy, who argues that human beings shouldn’t be used as a mean to your ends. According to Wendy, sex isn’t as casual as paying for a hamburger. Paying for sex is different because it â€Å"teaches on the deepest and most personal aspects of ourselves†. ByShow MoreRelatedProstitution Essay769 Words   |  4 PagesProstitution is a underground sex trade where women sell their bodies to men or women who pay them. The sex trade or should I say â€Å"prostitution’’is not only wrong but also very dangerous. There are people who think it’s a great way to be employed or see it as another way through life. There are 42 million prostitutes working in the world that have been recorded and 1 million men,women,and children prostitutes working in the U.S.these so called prostitutes work all together in a sex trade meaning they haveRead MoreShould All Schools Adopt More Sex Education?1748 Words   |  7 Pagesadopt more sex education classes in schools ? Schools are reconsidering of adopting more sex educational classes in all schools mostly in high schools because kids mostly in high schools are making wrong decisions and being sexually active without the right knowledge about situation so that is why more schools are trying to have these type of classes. People believe more sex education classes can decrease sexual risk like teen pregnancy and reduce HIV/AIDS ( â€Å"Pro and Cons of Sex EducationRead MoreWorking Like an Elephant Eating Like an Ant Essay1231 Words   |  5 Pagesthere can never be sin. In the same scale where there are two or more witnesses the truth shall be established, Human rights describe equal rights and freedom for everybody by the fact of being human and without distinction of any kind of race, color, sex, language, religion, political or other opinions. However, many people have always suffered from the lack of them throughout history. In fact, the lack of human rights has a lot of effects on people lives. In Up Against Wal-Mart, Karen Olsson describesRead MoreHuman Trafficking : Right Or Wrong? Essay1269 Words   |  6 PagesHuman Trafficking: Right or Wrong? The growing global human trafficking industry is valued at $31,600,000,000 per year, which makes it the second fastest criminal industry in the world. The topic of human trafficking is one that is not taken lightly anywhere in the world. It has been an issue for ages. Human trafficking can take on many forms within age, gender, or race. Human trafficking is the equivalence to modern day slavery and needs to be recognized as such by everyone if this serious problemRead MoreProstitution Should Be Legalized Within The United States1602 Words   |  7 Pagesmany people do it. The sex market is so wide no one has to worry about how they look or whatever they dislike about themselves. There will always be someone out there, despite having to pay for it. Most prostitutes find themselves working of their own accord, we should respect that as their choice in life. Most prostitutes treat their situation as if they were no different than a freelancer and that is fairly true. It can be argued that sex is crucial to a healthy adult life. Sex helps relieve stressRead MoreThe Differences Between Male And Female844 Words   |  4 PagesSex refers to the differences between male and female through their biological and physiological anatomy as internal and external sex organs, chromosomes (i.e. XX for female; XY for male, Seccombe p.93); and hormonal profiles (i.e. estrogen for female; testosterone for male). Gender refers to the differences between male and female attributes, traits, behaviours, activities, culturally and socially constructed roles that a culture or society expects that outlines as feminine and masculine. FamilyRead MoreThe Fight For Equal Rights For Same Sex Marriages Across The United States1393 Words   |  6 PagesThe Fight for Equal Rights for Same-Sex Marriages across the United States Having one loving parent is good. Having two loving parents is great. Having a mother and a father is traditional. Having two mothers or two fathers is wrong. This is what we are told to believe but as we learn from our past and grow as a society, we start to look for positive change in which our values are challenged and the truth becomes clear. It is not right to take away the basic rights of a person because ofRead MoreMusic Is The Most Influential Music1490 Words   |  6 Pagesmeaning of the messages artists are sending us?. Hip Hop music is the most influential music there is in our society. Teaching young woman and man the wrong idea of what a love relationship means, by objectifying the woman and picturing the man erroneously. In the article MEE â€Å"This is my reality† they speak about the relationship that Hip Hop culture and sex have influent in the young minds of men and women. Also in the book â€Å"Pimps up, Ho’s Down† by T.Denean SharpleyWhiting. A Feminist women who wroteRead MoreWhy Marriage Equality Is Not At All A Harm Society Or The World912 Words   |  4 Pagesworld become more knowledgeable to that child. In my own life, the one issue that stuck with me is marriage equality. I believe everyone should have the right to marry whoever they feel their soul-mate is in the world. Even though some believe it is wrong, there are many reasons to prove marriage equality is not at all a harm to society or the world. To start, the definition of marriage (according to dictionary.com) is the state, condition, or relationship of being married; wedlock. No where in thatRead MoreThe Human Of Human Trafficking Essay1235 Words   |  5 PagesAlthough slavery was abolished in 1865, the practice of it is still very alive today. Human trafficking, a form of modern slavery, is the buying and selling of people, whether it s for forced labor or commercial sex. Every year, thousands of adults and children, especially girls, are forced into the endless trafficking ring. â€Å"The International Labour Organization estimates that there are 20.9 million victims of human trafficking globally† (â€Å"The Facts†). The human trafficking industry is a worldwide

Halifax Explosion of 1917 - World War I History

Updated: 07/13/2014 About the Halifax Explosion The Halifax Explosion occurred when a Belgian relief vessel and a French munitions carrier collided in Halifax Harbour during World War I. Crowds gathered around to watch the fire from the initial collision. The munitions ship drifted towards the pier and after twenty minutes blew sky high. More fires started and spread, and a tsunami wave was created. Thousands were killed and injured and much of Halifax was destroyed. To add to the disaster, a snowstorm started the next day, and lasted for nearly a week. Date December 6, 1917 Location Halifax, Nova Scotia Cause of the Explosion Human error Background to the Halifax Explosion In 1917, Halifax, Nova Scotia was the main base of the new Canadian Navy and housed the most important army garrison in Canada. The port was a major hub of wartime activity and Halifax Harbour was crowded with warships, troop transports and supply ships. Casualties more than 1900 people killed9000 injured1600 buildings destroyed12,000 houses damaged6000 homeless; 25,000 people with inadequate housing Summary of the Explosion The Belgian relief vessel Imo was leaving Halifax Harbour on its way to New York and the French munitions ship Mont Blanc was on its way to wait for a convoy when the two ships collided at 8:45 am.The munitions ship was carrying picric acid, gun cotton and TNT. Her top deck carried benzol which spilled and burned.For 20 minutes crowds collected around Halifax Harbour to watch the billowing smoke filled with sparks and fire as the Mont Blanc drifted towards Pier 6. While crews from nearby ships raced to put out the blaze, the captain and crew of the Mont Blanc rowed in lifeboats for the Dartmouth shore. When the crew landed they tried to warn people to run.The Mont Blanc rammed Pier 6, setting its wood pilings on fire.The Mont Blanc exploded, flattening everything within 800 metres (2600 feet), and causing damage for 1.6 km (1 mile). The explosion was said to have been heard as far away as Prince Edward Island.Fires spread quickly after the explosion.Water around the ship vaporized, a huge tsunami wave flooded the streets of Halifax and Dartmouth and swept many people back into the harbour where they drowned.The next day, one of the worst blizzards ever recorded in Halifax began, and lasted for six days.Relief came immediately from the troops in the area. Assistance also poured in from the Maritimes, central Canada and the northeastern United States in the form of medical supplies and workers, food, clothing, building supplies and labourers, and money. Emergency teams from Massachusetts arrived, and many stayed for months. To this day, the people of Nova Scotia remember the help they received, and every year the province of Nova Scotia sends a giant Christmas tree to Boston in thanks.

Themes in A Streetcar Named Desire Essay - 877 Words

The play A Streetcar Named Desire revolves around Blanche DuBois; therefore, the main theme of the drama concerns her directly. In Blanche is seen the tragedy of an individual caught between two worlds-the world of the past and the world of the present-unwilling to let go of the past and unable, because of her character, to come to any sort of terms with the present. The final result is her destruction. This process began long before her clash with Stanley Kowalski. It started with the death of her young husband, a weak and perverted boy who committed suicide when she taunted him with her disgust at the discovery of his perversion. In retrospect, she knows that he was the only man she had ever loved, and from this early catastrophe†¦show more content†¦It not only threatens, but also breaks through. Betrayed by love once in her life, she nevertheless seeks it in the effort to fill the lonely void; thus, her promiscuity. But to adhere to her tradition and her sense of herself as a lady, she cannot face this sensual part of herself. She associates it with the animalism of Stanleys lovemaking and terms it â€Å"brutal desire†. She feels guilt and a sense of sin when she does surrender to it, and yet she does, out of intense loneliness. By viewing sensuality as brutal desire she is able to disassociate it from what she feels is her true self, but only at the price of an intense inner conflict. Since she cannot integrate these conflicting elements of desire and gentility, she tries to reject the one, desire, and live solely by the other. Desperately seeking a haven she looks increasingly to fantasy. Taking refuge in tinsel, fine clothes, and rhinestones, and the illusion that a beau is available whenever she wants him, she seeks tenderness and beauty in a world of her own making. Blanche is not really lost in illusions; rather she uses them as camouflage. She wears them as she wears her clothes and her glass necklaces, as protection from a reality that she finds horrifying. One must not think of Blanche as just a fragile, delicate blossom. There is a fierce desire in her for life at any cost. Her masquerade mayShow MoreRelated Streetcar Named Desire Essay: Themes in A Streetcar Named Desire1166 Words   |  5 PagesThemes in A Streetcar Named Desire    A Streetcar Named Desire is a pessimistic work that is the â€Å"culmination of a view of life in which evil, or at least undiminished insensitivity, conquers throughout no matter what the protagonistic forces do†(Szeliski 69).   In other words, sensitive individuals all meet a similar fate-crushed under the heels of those who lack sensitivity. This play is about Blanche DuBois; therefore, the main themes of the drama concern her directly. In Blanche is seenRead MoreA Streetcar Named Desire Theme2742 Words   |  11 Pagesdidn’t she care? 2. Why was there no apparent difference between blacks and whites in the play, given the time period? 3. Does Blanche ever heal and go on to live a normal life on her own? CRITISISM From a feminist perspective, A Streetcar Named Desire is a work ready to be analyzed. The differences between men and women are especially prominent in the relationship between Stanley and Stella. The language and actions that Stanley uses to address his wife are quite vulgar. He swears at herRead MoreMajor Themes of A Streetcar Named Desire Essay598 Words   |  3 Pages Major Themes of A Streetcar Named Desire There are 3 major themes in the play A Streetcar Named Desire, the first is the constant battle between fantasy and reality, second we have the relationship between sexuality and death, and lastly the dependence of men plays a major role in this book. One of the first major themes of this book is the constant battle between fantasy and reality. Blanche explains to Mitch that she fibs because she refuses to accept the hand fate has dealt her. LyingRead MoreTheme Of Suspense In A Streetcar Named Desire937 Words   |  4 Pages A Streetcar Named Desire continues to build suspense among every page and through every act. Scene six begins with Mitch and Blanche returning from a long night out. Blanche insists that since the man and lady of the house aren’t home yet, that he come in. She leaves the lights off while she explains to him that Stanley simply doesn’t like her. Also, she tells him the story of when she was younger and how the boy that she loved and married had cheated on her with a man. It is then the next sceneRead MoreThemes Of Gender Roles And Gender : A Streetcar Named Desire1117 Words   |  5 PagesThemes of gender roles and gender performativity are evident throughout Williams’ iconic play Ã¢â‚¬Ë œA Streetcar Named Desire’. In this essay, I will be examining what affect this has on the text as well as employing Judith Butlers theories of performing and performativity. Williams’ presents us with a range of characters who vary in terms of their gender expression. As a homosexual man himself, he also uses the play as a way to express his personal feelings as homosexuality was a great taboo and generallyRead MoreHow Does Williams Present the Themes of Illusion and Fantasy in a Streetcar Named Desire?899 Words   |  4 PagesHow does Williams present the themes of illusion and fantasy in A Streetcar Named Desire? The theme of reality vs. fantasy is one that the play centres around. Blanche dwells in illusion; fantasy is her primary means of self-defence, both against outside threats and against her own demons. Throughout the play, Blanches dependence on illusion is contrasted with Stanleys steadfast realism, and in the end it is Stanley and his worldview that win. To survive, Stella must also resort to a kind ofRead MoreThematic Comparison Of The Glass Menagerie And A Streetcar Named Desire1399 Words   |  6 PagesLiane Walls THTR 475C Dr. Ramirez Thematic Comparison of The Glass Menagerie and A Streetcar Named Desire Tennessee Williams is regarded as a pioneering playwright of American theatre. Through his plays, Williams addresses important issues that no other writers of his time were willing to discuss, including addiction, substance abuse, and mental illness. Recurring themes in William’s works include the dysfunctional family, obsessive and absent mothers and fathers, and emotionally damaged womenRead MoreComparison Between Oedipus Rex and Street Car Named Desire1268 Words   |  6 Pages‘Oedipus Rex’ and ‘Streetcar’       | Similarities | Contrasts | Clever Points | Actions / Events | ï‚ ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Both ‘Oedipus Rex’ and ‘A Streetcar Named Desire’ have scenes where a character’s past is revealed, whether it is to other characters or to the audience (e.g. Oedipus’ parentage or Blanche’s past). This shows an underlying tone that they cannot fully escape their past, whether it is an eventual surfacing (in A Streetcar Named Desire) or an abrupt revelation (in Oedipus Rex). This is linkedRead MoreA Streetcar Named Desire, Literary Analysis Essay733 Words   |  3 Pagesâ€Å"A Streetcar Named Desire† by Tennessee Williams â€Å"Stella has embraced him with both arms, fiercely, and full in the view of Blanche. He laughs and clasps her head to him. Over her head he grins through the curtains at Blanche.† (Williams 73) A Streetcar Named Desire written by Tennessee Williams exemplifies the theme of a struggle to attain happiness. The play not only portrays this theme in its characters and setting, but through the literary devices of Foil, Imagery, and Intertextuality. WilliamsRead More Comparing Tennessee William’s Life and Streetcar Named Desire and Glass Menagerie1551 Words   |  7 PagesParallels in William’s Life and A Streetcar Named Desire and Glass Menagerie  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚   Tennessee Williams is one of the greatest American playwrights. He was constantly shocking audiences with themes such as homosexuality, drug addictions, and rape. He broke free from taboos on such subjects, paving the way for future playwrights. He also was a very good writer. One of the things he is famous for is his dialogue, which is very poetic. Williams wrote about his life. The Glass Menagerie

Sneaker Marketiing Management

Question: Describe about critical analysis of sneakers market market entry option of new sneakers brand in India? Answer: Introduction: Originally from the United States, sneakers was a type of shoes which was designed for sport but today we see that this shoe has taken its course from sports purpose to fashion statement (Aaker, Fournier and Brasel, 2004). The sneaker market has evolved and grown successfully for years. This product is no more a shoe for sport but has changed the mindset to fashion. Mens shoes are meant to be hard and as well as trendy but sneakers have risen higher in the footwear industry. The invention of sneakers has not only brought a revolution in the mens footwear industry but has also created a hip in the womens industry (Berrill and Hovey, n.d.). The concept of sneakers have created a niche for themselves in the market where an individual does not have to go to big malls to find the shoe; anybody can get a pair of sneakers in the market from any shoe shop. This shoe can be found by the word of mouth (Cowie, 2002). Part one of this study has dealt with given case scenario of Sneakers and expl ain the importance of social, culture and context factors on the development of the sneakers market in the UK. In the second part of this study, the market entry option of the new sneakers brand has been evaluated for India market. Part A: Critical analysis of Sneakers market As mentioned earlier the notions of sneakers is not just limited to sports but also have spread to other style statements and this has increased the level of competition in the footwear industry (Carmen, n.d.). Competitors now compete with each other in terms of innovation and creativity (Coleman, 2013). The design of the sneakers has progressed in a quicker pace that the marketers have to identify and anticipate the future demands of the shoe and the change in the consumers taste and preferences in order to survive the market (Das, Stenger and Ellis, 2009). Sneakers were always popular variety of footwear among the people since 1800s and were always available as the production of sneaker was efficient and cheaply produced by the people. The inventor of sneaker Charles Goodyear naively made the contemporary sneaker when he originally vulcanized rubber (Luna and Forquer Gupta, 2001). The manufacturers used the excessive rubber from the other products for making soles and then the idea struck. James Greenwood, American etymologist described sneaks as the shoes which has canvas tops and the sole was of Indian rubber. Converse and keds were among the early brands of sneakers but the footwear industry remained insignificant till the sport and fitness came into the consciousness of the masses (Gillespie, Jeannet and Hennessey, 2007). The industry progressed slowly with many brands coming into the picture starting from Nike to Reebok. The sales of sneakers doubled with time as it become a craze and cultural icon (Grassl, 2000). From all, converse became popular. It became synonymous with basketball as it was first worn by basketball professional Chuck Taylor in the year 1935. Nike, Reebok and Adidas have dominated the market since the last two decades with over 56% of the sale in international market. These brands have always benefitted from the goodwill and brand equity in the market from the time of its creation (Maehle, Otnes and Supphellen, 2011). This valuable feeling gives the leading brands the competitive advantage and a thorough knowledge of the market and a status for dependably manufacturing and delivering successful sneaker trademark from which some have become well-renowned. The transition from a manufacturing centric product to a market-centric product, sneaker no longer is a shoe but a style stateme nt of ones personal status (Marchi, Martinelli and Balboni, 2014). The footwear industry has fine tuned with and well polished use of demand, endorsements by celebrity and emotional branding for the promotion of the ideas of exclusivity and individuality in the customers, has drove the reinvention of sneakers (Melnyczuk, 2004). Sneakers are very much sensitive to the notions of the consumers and simultaneously the success of it depends on the ability to equalize the demands with supply which is limited to create the exclusivity. This equilibrium acts as the demand which is unrequited and is the trademark of many consumer brands (Merk, 2011). It has been seen that the consumer buys sneakers in order to sport a casual look rather than gaming activities. It has also been seen that the consumers go for than the design of the sneakers keeping aside the original particulars. Nobody can explain why the sneaker is so much popular among the consumers (Nenycz-Thiel and Romaniuk, 2014). Studies concluded many theories which were based on the marketing strategies and the sales figure rather than the logical study of the popularity of the product. Footwear industry is a developed industry where major players like Reebok, Nike are dominating and there are also many small retailers in the unorganized sector who are also a part of the sneaker competition (Parker, 2006). As per the survey, which consisted of 150 respondents aged between 19-25 years old indicated that customers were not obsessed with sneakers but would not mind having a pair of sneakers. Pilot study is done for the survey which is useful because it is conducted to evaluate cost, feasibility time in order to predict the sample size and improve the study. The survey when carried out it was seen that many questions in the questionnaire were vague and the respondents wanted it to be more integrated so as to avoid biased results. It has been seen that after the global recession in 2008 there was recovery in the international market. Growth in the other rising markets is considerably higher than the markets in US and UK. Thus there is a shift in the sneakers market from the developed to the emerging markets. US started the first business market for sneaker which eventually moved to the developed markets like, UK and France. This industry provides innumerable interesting products of which sneaker is very popular. Therefore with sneaker came the creative segment where fashion and performance has merged together to design this product which replaced sport with lifestyle fashion. Nike, Adidas and Reebok fall under non-price competition where consumers buy their sneakers because of the brand value, product propagation, success but this has not stopped the sneaker market to spread in the unorganized sector (Reebok EasyTone Womens Footwear Case, 2012). According to the case study we have seen that major players like Nike and Reebok boosted up their sales by promoting through the celebrities like Michael Jordan and Jay-Z. Adidass profits soared up by $35 million in the next year. The immediate success of these brands has materialized through the sponsorship of celebrities that the customer base of sneaker increased (Rubio, Villaseor and Oubia, 2014). Part B: Market entry option of new sneakers brand in India While expanding the business in the global market, organization needs to concentrate on perception of customer about the brand and based on the feedback given by customer, they needs to incorporate brand awareness activities, which drives the sales and market presence of niche brands like sneakers. In the contemporary economic scenario, India is considered as one of the most preferable emerging market for global brands like Nike, Adidas, and Reebok. If the market share of these three major giants is considered here, then it can be found that Reebok is considered as the leader of the Indian market, in this specific category. At the same time, the organization successfully positions itself as a reasonably-priced Global brand. Figure: Market share of Nike, Adidas, Reebok in India Source: https://www.outlookbusiness.com/article_v3.aspx?artid=280763 Born in the States to play sport, brands of the pool of Nike, Adidas, and Reebok are driven more by the strong eagerness of the end user to possess them rather than an utmost requirement of the same (Sangani, 2012). According to the footwear industry the buyers can be divided into two types. Firstly the ones who are committed to these types of shoes and dont follow or but the other types which this industry offers. Secondly the consumers who are more conventional ones who will buy other types of shoes as well not always sticking to the sneakers (Shoes, Glues and Homework: Dangerous Work in the Global Footwear Industry, 2010). Research indicates that Sneakers today have become more of a fashion statement. Under such circumstances, for a new sneaker brand to enter and grow in the emerging market like India, the focus should be on creating unique styled products which not only would have an underlining fashion statement but also a niche USP (Special issue Multicultural marketplaces: new territory for international marketing and cross-cultural consumer research, 2013). India market can be analysed from the following graph which shows the attitude of the consumers towards the particular brands. It shows that the consumers in the blue part (56%) prefer brands or new brands which keep 36% of consumers in the red part who do not prefer brands and the rest 8% are unaltered towards brands. Figure: Response rate of brand preference The end users of these brands are really driven by their rarity, which inevitably means design, and popularity rather than associated costs in possessing the same. Another point worth highlighting is that these users are slightly indifferent to advertising and hence the marketing strategy for a new brand has to be very much end user oriented and sharp rather than a flat one (Special issue on cross-cultural and cross-national consumer research: psychology, behavior, and beyond, 2013). Also, an all out aggressive advertising may make the entire launching exercise turn haywire. Sneakers indeed are in close proximity and an indicator of the end users life style, culture and tastes and hence it is so very important for the new brand to launch the category of its products keeping in mind the demography of the region. So far as design is concerned, colour is one factor which has to be invariably kept in mind. Also, the user more often than not stay pre decided regarding the brand they wish to purchase rather than making a purchasing decision at the point of sale. Hence it is highly vague that a new unknown brand can witness high sales by the sheer mind conditioning and push selling done by highly trained salesmen. If the possibility of launching new brand in the Indian market is considered as the primary aim of this study, then it is very much necessary to evaluate the trend in market share of the existing brands. The below mentioned figures indicates that both Adidas and Reebok are losing their relative market share. At the same time, Nike and Jordan are expanding in the Indian market. Therefore, it is look like crucial to identify, the individual policies of each of these organization so that an effective policy can be adopted to launch this new sneakers brand in the Indian market. Figure: Market share of Adidas and Reebok Source: https://www.businessinsider.in/2-Charts-That-Show-How-Nike-Dominates-The-Sneaker-Market/articleshow/37106326.cms Figure: Market share of Nike and Jordan Source: https://www.businessinsider.in/2-Charts-That-Show-How-Nike-Dominates-The-Sneaker-Market/articleshow/37106326.cms Research indicates that distribution of free pairs at locations of high youth presence and endorsement by a prominent personality preferably from music, sports or the silver screen may be a way to make inroads into this market. According to the research taken about by the business school it can be said that there are many aspects regarding the sneaker market where Adidas, Reebok fails to fulfil the demands of customers, whereas Nike and Jordan fulfils the demands (Marchi, Martinelli and Balboni, 2014). The issue with Adidas is that while it is staked out its turf as an official sportswear partner, Nike has more top athlete. This ultimately influences the buying behaviour of the consumers. So, it plays major role in measuring how the sneaker market is influenced by the sub-culture and culture. This information will be useful when the brand is trying to expand their market in Indian market. The information also provided an approach to the consumers beliefs, values and behaviour who consider themselves as shoe addicts (Grassl, 2000). According to the graphs in the case study it can be inferred that the sneaker addicts always and often go for the rarity and the popularity of a shoe model respectively. There lies a difference in the notion of the consumers in case of popularity where the classical consumers think popularity means everybody is wearing it whereas the addicts notion is if it is rare or not. Thus for a sneaker brand to expand in Indian market, it must first segregate the consumers into two groups one of classical and the other being the addicts. The company has to understand the Indian market inside out so that the consumer base is strong in this market. For a new sneaker brand to open up in Indian market, the brand has to acquire more knowledge about its consumers along with their taste and preferences. According to the case study figure 4 gives a clear overview of the purchasing behaviour of the classical consumer i.e., on what basis are do their purchase influence. It is seen that design and brand a re preferred most by these consumers so a brand to expand must look into their design of the shoes and also maintain and try to increase their brand value. Figure: Factors that influence purchasing process It has been seen in the case study that to make a brand successful in Indian market it has to see to what extent are the consumers loyal to the brands. It is difficult to achieve brand loyalty within the first year of expansion because many other products were rising in the market and there were already other brands struggling in India to be in competitive advantage. Thus a sneaker brand to expand its market in Indian market, it has to develop new strategies and innovation so as to attract new customers and retain the old ones. Creating a sub brand it makes easier for the brands to get prospective markets and consumers. From this survey which is carried out in Scotland we can infer that for India as the prospective market for the expansion of a brand and make a position in the market will have to look into the culture and subcultures of the consumers (Melnyczuk, 2004). There are many factors depending on which a brand has to take care before expanding. First it should see the host country with respect to the home country and collect all the general information. According to the case study the purchasing motives of the consumers in the host country should be understood. Relating to the case study we can see that the popularity of sneakers both in addicts and classical consumers are high. Addicts have kept sneaker as their choice of shoe and 73.3% of classical consumer also prefer the same which means that a brand expansion in Indian market depends on the type of consumer base which will favour sneakers. It depends on the popularity of the brand whether a consumer will favour the product or not. According to Aakers brand equity model we see that there are five components such as brand loyalty, brand awareness, perceived quality, brand associations and other proprietary assets. Nike, Reebok have been for a long time in the footwear industry and this makes them the market players today because they know the strategies by which they have shaped up their brand equity (Merk, 2011). For a new brand to open up in Indian market, it should evaluate its value based on the model. The footwear industry in India is relatively slow compared to other emerging markets and it is relatively expensive so in during feeble economic growth the consumers will purchase less frequently. In this global market scenario big brand like Nike, Adidas will focus on premium consumers but there are consumers like the classical consumer who will not only buy sneaker but will also put their hand on other types of shoes, so for a new brand to position in the Indian market, it has to attract the consumers who do not fall under the premium consumers list and try to retain them with the rarity and popularity of their product among these consumers (Nenycz-Thiel and Romaniuk, 2014). According to the survey carried out in the case study classical consumers are ones which are influenced mostly by the design and the brand of the sneakers along with the cost. They focus on the brand as a sign of quality and also the basis of integration in the society. Thus for the new brand to expand in the Indian market, they have to target the classical consumer for whom the price is a major factor for buying the product because they will hold back and move to other alternatives if the price of the sneakers is out of their budget. So basically for a new brand to acquire the consumer base in the Indian market it has to position its name among the consumer group. However, the Indian footwear industry has been dominated by big firms those have initiated the business activity with export market. However, few companies of footwear are directly interlinked with different multinational companies through global supply chain. Major elements of the supply chain network within India are involved within the uncertainty, frequency and specificity. Wholesalers can undertake the direct entry of this sector. On the other hand, leather industry can be considered as traditional industry of the Indian sector. There are decreased series of unemployment within the Indian society. Therefore, this organization can enhance the level of business opportunities within the Indian sector with extensive level of brand awareness and advertising technique. This company can face immense competition while operating business within the Indian competitive sector of Footwear Company. There are different business companies who have delivered extensive level of branding towards the consumers of the market. This company should deliver different types of advertising techniques and marketing campaign process for the consumers of the market sector. The company for the consumers of the company should deliver extensive level of brad awareness. Therefore, the company should be able to take extensive level of business capabilities within the competitive sector of the market. The company should deliver extensive level of brand equity component for the customers within the market. On the other hand, this company can enhance the level of business with the help of different marketing attributes within the competitive sector of the market. Conclusion: Segregation of the consumers on the basis of likeness of the product is necessary so as to know which particular segment has to be targeted. The process of expansion of a new brand might take some time in Indian market, because the consumers has to first know the brand and what different itr has to offer compared to other famous brands (Parker, 2006). As it is repeatedly seen in the case study that the consumers are focusing mainly on the rarity and popularity of the product which importantly includes the design of the product, the brand has to design the sneakers in a way which keeps them in competitive advantage among the big players within the market which was once developed (Veloutsou, 2009). References Aaker, J., Fournier, S. and Brasel, S. (2004). When Good Brands Do Bad. Journal of Consumer Research, 31(1), pp.1-16. Berrill, J. and Hovey, M. (n.d.). An Empirical Investigation into the Internationalisation Patterns of UK Firms. SSRN Journal. Carmen, P. (n.d.). Analysis and Understanding of Key Marketing Concepts Marketing Activities Organized within the Footwear Industry Companies. SSRN Journal. Coleman, C. (2013). Classic Campaigns - "It's Gotta Be the Shoes": Nike, Mike and Mars and the "Sneaker Killings". Advertising Society Review, 14(2). Cowie, J. (2002). Edna Bonacich and Richard P. Appelbaum, Behind the Label: Inequality in the Los Angeles Apparel Industry. Berkeley: University of California Press, 2000; Nancy L. Green, Ready-to-Wear and Ready-to-Work: A Century of Industry and Immigrants in Paris and New York. Durham: Duke University Press, 1997; Miriam Ching Yoon Louie, Sweatshop Warriors: Immigrant Women Workers Take on the Global Factory. Cambridge: South End Press, 2001; Leon Stein, The Triangle Fire. Introduction by William Greider. Ithaca: Cornell/ILR Press, reprint 2001 [1962]; Tom Vanderbilt, The Sneaker Book: Anatomy of an Industry and an Icon. New York: The New Press, 1998. International Labor and Working-Class History, 61. Das, S., Stenger, C. and Ellis, C. (2009). Managing tomorrow's brands: Moving from measurement towards an integrated system of brand equity. J Brand Manag, 17(1), pp.26-38. Gillespie, K., Jeannet, J. and Hennessey, H. (2007). Global marketing. Boston: Houghton Mifflin Co. Grassl, W. (2000). Strategic Brand Management: Building, Measuring, and Managing Brand Equity.20003Kevin Lane Keller. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. . Upper Saddle River, NY: Prentice Hall 1998. xxvi + 636pp. + 122pp. (cases, epilogue, credits, index) $60.00. Journal of Consumer Marketing, 17(3), pp.263-272. Luna, D. and Forquer Gupta, S. (2001). An integrative framework for cross cultural consumer behavior. International Marketing Review, 18(1), pp.45-69. Maehle, N., Otnes, C. and Supphellen, M. (2011). Consumers' perceptions of the dimensions of brand personality. Journal of Consumer Behaviour, 10(5), pp.290-303. Marchi, G., Martinelli, E. and Balboni, B. (2014). The country of origin effect on retailer buying behavior: a cross-country analysis on Italian footwear. Journal of Global Fashion Marketing, 5(2), pp.122-134. Melnyczuk, A. (2004). Starting with Sneakers. The Antioch Review, 62(3), p.487. Merk, J. (2011). Production beyond the Horizon of Consumption: Spatial Fixes and Anti-sweatshop Struggles in the Global Athletic Footwear Industry. Global Society, 25(1), pp.73-95. Nenycz-Thiel, M. and Romaniuk, J. (2014). The real difference between consumers' perceptions of private labels and national brands. J. Consumer Behav., p.n/a-n/a. Parker, P. (2006). The 2006 United Kingdom economic and product market databook. San Diego, CA: ICON Group. Reebok EasyTone Womens Footwear Case. (2012). Advertising Society Review, 12(4). Rubio, N., Villaseor, N. and Oubia, J. (2014). Consumer identification with store brands: Differences between consumers according to their brand loyalty. BRQ Business Research Quarterly. Sangani, K. (2012). The cost of running [Footwear industry]. Engineering Technology, 7(3), pp.64-67. Shoes, Glues and Homework: Dangerous Work in the Global Footwear Industry. (2010). Contemporary Sociology: A Journal of Reviews, 39(3), pp.363-363. Special issue Multicultural marketplaces: new territory for international marketing and cross-cultural consumer research. (2013). International Marketing Review, 30(3). Special issue on cross-cultural and cross-national consumer research: psychology, behavior, and beyond. (2013). International Marketing Review, 30(2). Veloutsou, C. (2009). Brands as relationship facilitators in consumer markets. Marketing Theory, 9(1), pp.127-130.