Halifax Explosion of 1917 - World War I History

Updated: 07/13/2014 About the Halifax Explosion The Halifax Explosion occurred when a Belgian relief vessel and a French munitions carrier collided in Halifax Harbour during World War I. Crowds gathered around to watch the fire from the initial collision. The munitions ship drifted towards the pier and after twenty minutes blew sky high. More fires started and spread, and a tsunami wave was created. Thousands were killed and injured and much of Halifax was destroyed. To add to the disaster, a snowstorm started the next day, and lasted for nearly a week. Date December 6, 1917 Location Halifax, Nova Scotia Cause of the Explosion Human error Background to the Halifax Explosion In 1917, Halifax, Nova Scotia was the main base of the new Canadian Navy and housed the most important army garrison in Canada. The port was a major hub of wartime activity and Halifax Harbour was crowded with warships, troop transports and supply ships. Casualties more than 1900 people killed9000 injured1600 buildings destroyed12,000 houses damaged6000 homeless; 25,000 people with inadequate housing Summary of the Explosion The Belgian relief vessel Imo was leaving Halifax Harbour on its way to New York and the French munitions ship Mont Blanc was on its way to wait for a convoy when the two ships collided at 8:45 am.The munitions ship was carrying picric acid, gun cotton and TNT. Her top deck carried benzol which spilled and burned.For 20 minutes crowds collected around Halifax Harbour to watch the billowing smoke filled with sparks and fire as the Mont Blanc drifted towards Pier 6. While crews from nearby ships raced to put out the blaze, the captain and crew of the Mont Blanc rowed in lifeboats for the Dartmouth shore. When the crew landed they tried to warn people to run.The Mont Blanc rammed Pier 6, setting its wood pilings on fire.The Mont Blanc exploded, flattening everything within 800 metres (2600 feet), and causing damage for 1.6 km (1 mile). The explosion was said to have been heard as far away as Prince Edward Island.Fires spread quickly after the explosion.Water around the ship vaporized, a huge tsunami wave flooded the streets of Halifax and Dartmouth and swept many people back into the harbour where they drowned.The next day, one of the worst blizzards ever recorded in Halifax began, and lasted for six days.Relief came immediately from the troops in the area. Assistance also poured in from the Maritimes, central Canada and the northeastern United States in the form of medical supplies and workers, food, clothing, building supplies and labourers, and money. Emergency teams from Massachusetts arrived, and many stayed for months. To this day, the people of Nova Scotia remember the help they received, and every year the province of Nova Scotia sends a giant Christmas tree to Boston in thanks.

Themes in A Streetcar Named Desire Essay - 877 Words

The play A Streetcar Named Desire revolves around Blanche DuBois; therefore, the main theme of the drama concerns her directly. In Blanche is seen the tragedy of an individual caught between two worlds-the world of the past and the world of the present-unwilling to let go of the past and unable, because of her character, to come to any sort of terms with the present. The final result is her destruction. This process began long before her clash with Stanley Kowalski. It started with the death of her young husband, a weak and perverted boy who committed suicide when she taunted him with her disgust at the discovery of his perversion. In retrospect, she knows that he was the only man she had ever loved, and from this early catastrophe†¦show more content†¦It not only threatens, but also breaks through. Betrayed by love once in her life, she nevertheless seeks it in the effort to fill the lonely void; thus, her promiscuity. But to adhere to her tradition and her sense of herself as a lady, she cannot face this sensual part of herself. She associates it with the animalism of Stanleys lovemaking and terms it â€Å"brutal desire†. She feels guilt and a sense of sin when she does surrender to it, and yet she does, out of intense loneliness. By viewing sensuality as brutal desire she is able to disassociate it from what she feels is her true self, but only at the price of an intense inner conflict. Since she cannot integrate these conflicting elements of desire and gentility, she tries to reject the one, desire, and live solely by the other. Desperately seeking a haven she looks increasingly to fantasy. Taking refuge in tinsel, fine clothes, and rhinestones, and the illusion that a beau is available whenever she wants him, she seeks tenderness and beauty in a world of her own making. Blanche is not really lost in illusions; rather she uses them as camouflage. She wears them as she wears her clothes and her glass necklaces, as protection from a reality that she finds horrifying. One must not think of Blanche as just a fragile, delicate blossom. There is a fierce desire in her for life at any cost. Her masquerade mayShow MoreRelated Streetcar Named Desire Essay: Themes in A Streetcar Named Desire1166 Words   |  5 PagesThemes in A Streetcar Named Desire    A Streetcar Named Desire is a pessimistic work that is the â€Å"culmination of a view of life in which evil, or at least undiminished insensitivity, conquers throughout no matter what the protagonistic forces do†(Szeliski 69).   In other words, sensitive individuals all meet a similar fate-crushed under the heels of those who lack sensitivity. This play is about Blanche DuBois; therefore, the main themes of the drama concern her directly. In Blanche is seenRead MoreA Streetcar Named Desire Theme2742 Words   |  11 Pagesdidn’t she care? 2. 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Blanche explains to Mitch that she fibs because she refuses to accept the hand fate has dealt her. LyingRead MoreTheme Of Suspense In A Streetcar Named Desire937 Words   |  4 Pages A Streetcar Named Desire continues to build suspense among every page and through every act. Scene six begins with Mitch and Blanche returning from a long night out. Blanche insists that since the man and lady of the house aren’t home yet, that he come in. She leaves the lights off while she explains to him that Stanley simply doesn’t like her. Also, she tells him the story of when she was younger and how the boy that she loved and married had cheated on her with a man. It is then the next sceneRead MoreThemes Of Gender Roles And Gender : A Streetcar Named Desire1117 Words   |  5 PagesThemes of gender roles and gender performativity are evident throughout Williams’ iconic play Ã¢â‚¬Ë œA Streetcar Named Desire’. In this essay, I will be examining what affect this has on the text as well as employing Judith Butlers theories of performing and performativity. Williams’ presents us with a range of characters who vary in terms of their gender expression. As a homosexual man himself, he also uses the play as a way to express his personal feelings as homosexuality was a great taboo and generallyRead MoreHow Does Williams Present the Themes of Illusion and Fantasy in a Streetcar Named Desire?899 Words   |  4 PagesHow does Williams present the themes of illusion and fantasy in A Streetcar Named Desire? The theme of reality vs. fantasy is one that the play centres around. Blanche dwells in illusion; fantasy is her primary means of self-defence, both against outside threats and against her own demons. Throughout the play, Blanches dependence on illusion is contrasted with Stanleys steadfast realism, and in the end it is Stanley and his worldview that win. To survive, Stella must also resort to a kind ofRead MoreThematic Comparison Of The Glass Menagerie And A Streetcar Named Desire1399 Words   |  6 PagesLiane Walls THTR 475C Dr. Ramirez Thematic Comparison of The Glass Menagerie and A Streetcar Named Desire Tennessee Williams is regarded as a pioneering playwright of American theatre. Through his plays, Williams addresses important issues that no other writers of his time were willing to discuss, including addiction, substance abuse, and mental illness. Recurring themes in William’s works include the dysfunctional family, obsessive and absent mothers and fathers, and emotionally damaged womenRead MoreComparison Between Oedipus Rex and Street Car Named Desire1268 Words   |  6 Pages‘Oedipus Rex’ and ‘Streetcar’       | Similarities | Contrasts | Clever Points | Actions / Events | ï‚ ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Both ‘Oedipus Rex’ and ‘A Streetcar Named Desire’ have scenes where a character’s past is revealed, whether it is to other characters or to the audience (e.g. Oedipus’ parentage or Blanche’s past). This shows an underlying tone that they cannot fully escape their past, whether it is an eventual surfacing (in A Streetcar Named Desire) or an abrupt revelation (in Oedipus Rex). This is linkedRead MoreA Streetcar Named Desire, Literary Analysis Essay733 Words   |  3 Pagesâ€Å"A Streetcar Named Desire† by Tennessee Williams â€Å"Stella has embraced him with both arms, fiercely, and full in the view of Blanche. He laughs and clasps her head to him. Over her head he grins through the curtains at Blanche.† (Williams 73) A Streetcar Named Desire written by Tennessee Williams exemplifies the theme of a struggle to attain happiness. The play not only portrays this theme in its characters and setting, but through the literary devices of Foil, Imagery, and Intertextuality. WilliamsRead More Comparing Tennessee William’s Life and Streetcar Named Desire and Glass Menagerie1551 Words   |  7 PagesParallels in William’s Life and A Streetcar Named Desire and Glass Menagerie  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚   Tennessee Williams is one of the greatest American playwrights. He was constantly shocking audiences with themes such as homosexuality, drug addictions, and rape. He broke free from taboos on such subjects, paving the way for future playwrights. He also was a very good writer. One of the things he is famous for is his dialogue, which is very poetic. Williams wrote about his life. The Glass Menagerie

Sneaker Marketiing Management

Question: Describe about critical analysis of sneakers market market entry option of new sneakers brand in India? Answer: Introduction: Originally from the United States, sneakers was a type of shoes which was designed for sport but today we see that this shoe has taken its course from sports purpose to fashion statement (Aaker, Fournier and Brasel, 2004). The sneaker market has evolved and grown successfully for years. This product is no more a shoe for sport but has changed the mindset to fashion. Mens shoes are meant to be hard and as well as trendy but sneakers have risen higher in the footwear industry. The invention of sneakers has not only brought a revolution in the mens footwear industry but has also created a hip in the womens industry (Berrill and Hovey, n.d.). The concept of sneakers have created a niche for themselves in the market where an individual does not have to go to big malls to find the shoe; anybody can get a pair of sneakers in the market from any shoe shop. This shoe can be found by the word of mouth (Cowie, 2002). Part one of this study has dealt with given case scenario of Sneakers and expl ain the importance of social, culture and context factors on the development of the sneakers market in the UK. In the second part of this study, the market entry option of the new sneakers brand has been evaluated for India market. Part A: Critical analysis of Sneakers market As mentioned earlier the notions of sneakers is not just limited to sports but also have spread to other style statements and this has increased the level of competition in the footwear industry (Carmen, n.d.). Competitors now compete with each other in terms of innovation and creativity (Coleman, 2013). The design of the sneakers has progressed in a quicker pace that the marketers have to identify and anticipate the future demands of the shoe and the change in the consumers taste and preferences in order to survive the market (Das, Stenger and Ellis, 2009). Sneakers were always popular variety of footwear among the people since 1800s and were always available as the production of sneaker was efficient and cheaply produced by the people. The inventor of sneaker Charles Goodyear naively made the contemporary sneaker when he originally vulcanized rubber (Luna and Forquer Gupta, 2001). The manufacturers used the excessive rubber from the other products for making soles and then the idea struck. James Greenwood, American etymologist described sneaks as the shoes which has canvas tops and the sole was of Indian rubber. Converse and keds were among the early brands of sneakers but the footwear industry remained insignificant till the sport and fitness came into the consciousness of the masses (Gillespie, Jeannet and Hennessey, 2007). The industry progressed slowly with many brands coming into the picture starting from Nike to Reebok. The sales of sneakers doubled with time as it become a craze and cultural icon (Grassl, 2000). From all, converse became popular. It became synonymous with basketball as it was first worn by basketball professional Chuck Taylor in the year 1935. Nike, Reebok and Adidas have dominated the market since the last two decades with over 56% of the sale in international market. These brands have always benefitted from the goodwill and brand equity in the market from the time of its creation (Maehle, Otnes and Supphellen, 2011). This valuable feeling gives the leading brands the competitive advantage and a thorough knowledge of the market and a status for dependably manufacturing and delivering successful sneaker trademark from which some have become well-renowned. The transition from a manufacturing centric product to a market-centric product, sneaker no longer is a shoe but a style stateme nt of ones personal status (Marchi, Martinelli and Balboni, 2014). The footwear industry has fine tuned with and well polished use of demand, endorsements by celebrity and emotional branding for the promotion of the ideas of exclusivity and individuality in the customers, has drove the reinvention of sneakers (Melnyczuk, 2004). Sneakers are very much sensitive to the notions of the consumers and simultaneously the success of it depends on the ability to equalize the demands with supply which is limited to create the exclusivity. This equilibrium acts as the demand which is unrequited and is the trademark of many consumer brands (Merk, 2011). It has been seen that the consumer buys sneakers in order to sport a casual look rather than gaming activities. It has also been seen that the consumers go for than the design of the sneakers keeping aside the original particulars. Nobody can explain why the sneaker is so much popular among the consumers (Nenycz-Thiel and Romaniuk, 2014). Studies concluded many theories which were based on the marketing strategies and the sales figure rather than the logical study of the popularity of the product. Footwear industry is a developed industry where major players like Reebok, Nike are dominating and there are also many small retailers in the unorganized sector who are also a part of the sneaker competition (Parker, 2006). As per the survey, which consisted of 150 respondents aged between 19-25 years old indicated that customers were not obsessed with sneakers but would not mind having a pair of sneakers. Pilot study is done for the survey which is useful because it is conducted to evaluate cost, feasibility time in order to predict the sample size and improve the study. The survey when carried out it was seen that many questions in the questionnaire were vague and the respondents wanted it to be more integrated so as to avoid biased results. It has been seen that after the global recession in 2008 there was recovery in the international market. Growth in the other rising markets is considerably higher than the markets in US and UK. Thus there is a shift in the sneakers market from the developed to the emerging markets. US started the first business market for sneaker which eventually moved to the developed markets like, UK and France. This industry provides innumerable interesting products of which sneaker is very popular. Therefore with sneaker came the creative segment where fashion and performance has merged together to design this product which replaced sport with lifestyle fashion. Nike, Adidas and Reebok fall under non-price competition where consumers buy their sneakers because of the brand value, product propagation, success but this has not stopped the sneaker market to spread in the unorganized sector (Reebok EasyTone Womens Footwear Case, 2012). According to the case study we have seen that major players like Nike and Reebok boosted up their sales by promoting through the celebrities like Michael Jordan and Jay-Z. Adidass profits soared up by $35 million in the next year. The immediate success of these brands has materialized through the sponsorship of celebrities that the customer base of sneaker increased (Rubio, Villaseor and Oubia, 2014). Part B: Market entry option of new sneakers brand in India While expanding the business in the global market, organization needs to concentrate on perception of customer about the brand and based on the feedback given by customer, they needs to incorporate brand awareness activities, which drives the sales and market presence of niche brands like sneakers. In the contemporary economic scenario, India is considered as one of the most preferable emerging market for global brands like Nike, Adidas, and Reebok. If the market share of these three major giants is considered here, then it can be found that Reebok is considered as the leader of the Indian market, in this specific category. At the same time, the organization successfully positions itself as a reasonably-priced Global brand. Figure: Market share of Nike, Adidas, Reebok in India Source: https://www.outlookbusiness.com/article_v3.aspx?artid=280763 Born in the States to play sport, brands of the pool of Nike, Adidas, and Reebok are driven more by the strong eagerness of the end user to possess them rather than an utmost requirement of the same (Sangani, 2012). According to the footwear industry the buyers can be divided into two types. Firstly the ones who are committed to these types of shoes and dont follow or but the other types which this industry offers. Secondly the consumers who are more conventional ones who will buy other types of shoes as well not always sticking to the sneakers (Shoes, Glues and Homework: Dangerous Work in the Global Footwear Industry, 2010). Research indicates that Sneakers today have become more of a fashion statement. Under such circumstances, for a new sneaker brand to enter and grow in the emerging market like India, the focus should be on creating unique styled products which not only would have an underlining fashion statement but also a niche USP (Special issue Multicultural marketplaces: new territory for international marketing and cross-cultural consumer research, 2013). India market can be analysed from the following graph which shows the attitude of the consumers towards the particular brands. It shows that the consumers in the blue part (56%) prefer brands or new brands which keep 36% of consumers in the red part who do not prefer brands and the rest 8% are unaltered towards brands. Figure: Response rate of brand preference The end users of these brands are really driven by their rarity, which inevitably means design, and popularity rather than associated costs in possessing the same. Another point worth highlighting is that these users are slightly indifferent to advertising and hence the marketing strategy for a new brand has to be very much end user oriented and sharp rather than a flat one (Special issue on cross-cultural and cross-national consumer research: psychology, behavior, and beyond, 2013). Also, an all out aggressive advertising may make the entire launching exercise turn haywire. Sneakers indeed are in close proximity and an indicator of the end users life style, culture and tastes and hence it is so very important for the new brand to launch the category of its products keeping in mind the demography of the region. So far as design is concerned, colour is one factor which has to be invariably kept in mind. Also, the user more often than not stay pre decided regarding the brand they wish to purchase rather than making a purchasing decision at the point of sale. Hence it is highly vague that a new unknown brand can witness high sales by the sheer mind conditioning and push selling done by highly trained salesmen. If the possibility of launching new brand in the Indian market is considered as the primary aim of this study, then it is very much necessary to evaluate the trend in market share of the existing brands. The below mentioned figures indicates that both Adidas and Reebok are losing their relative market share. At the same time, Nike and Jordan are expanding in the Indian market. Therefore, it is look like crucial to identify, the individual policies of each of these organization so that an effective policy can be adopted to launch this new sneakers brand in the Indian market. Figure: Market share of Adidas and Reebok Source: https://www.businessinsider.in/2-Charts-That-Show-How-Nike-Dominates-The-Sneaker-Market/articleshow/37106326.cms Figure: Market share of Nike and Jordan Source: https://www.businessinsider.in/2-Charts-That-Show-How-Nike-Dominates-The-Sneaker-Market/articleshow/37106326.cms Research indicates that distribution of free pairs at locations of high youth presence and endorsement by a prominent personality preferably from music, sports or the silver screen may be a way to make inroads into this market. According to the research taken about by the business school it can be said that there are many aspects regarding the sneaker market where Adidas, Reebok fails to fulfil the demands of customers, whereas Nike and Jordan fulfils the demands (Marchi, Martinelli and Balboni, 2014). The issue with Adidas is that while it is staked out its turf as an official sportswear partner, Nike has more top athlete. This ultimately influences the buying behaviour of the consumers. So, it plays major role in measuring how the sneaker market is influenced by the sub-culture and culture. This information will be useful when the brand is trying to expand their market in Indian market. The information also provided an approach to the consumers beliefs, values and behaviour who consider themselves as shoe addicts (Grassl, 2000). According to the graphs in the case study it can be inferred that the sneaker addicts always and often go for the rarity and the popularity of a shoe model respectively. There lies a difference in the notion of the consumers in case of popularity where the classical consumers think popularity means everybody is wearing it whereas the addicts notion is if it is rare or not. Thus for a sneaker brand to expand in Indian market, it must first segregate the consumers into two groups one of classical and the other being the addicts. The company has to understand the Indian market inside out so that the consumer base is strong in this market. For a new sneaker brand to open up in Indian market, the brand has to acquire more knowledge about its consumers along with their taste and preferences. According to the case study figure 4 gives a clear overview of the purchasing behaviour of the classical consumer i.e., on what basis are do their purchase influence. It is seen that design and brand a re preferred most by these consumers so a brand to expand must look into their design of the shoes and also maintain and try to increase their brand value. Figure: Factors that influence purchasing process It has been seen in the case study that to make a brand successful in Indian market it has to see to what extent are the consumers loyal to the brands. It is difficult to achieve brand loyalty within the first year of expansion because many other products were rising in the market and there were already other brands struggling in India to be in competitive advantage. Thus a sneaker brand to expand its market in Indian market, it has to develop new strategies and innovation so as to attract new customers and retain the old ones. Creating a sub brand it makes easier for the brands to get prospective markets and consumers. From this survey which is carried out in Scotland we can infer that for India as the prospective market for the expansion of a brand and make a position in the market will have to look into the culture and subcultures of the consumers (Melnyczuk, 2004). There are many factors depending on which a brand has to take care before expanding. First it should see the host country with respect to the home country and collect all the general information. According to the case study the purchasing motives of the consumers in the host country should be understood. Relating to the case study we can see that the popularity of sneakers both in addicts and classical consumers are high. Addicts have kept sneaker as their choice of shoe and 73.3% of classical consumer also prefer the same which means that a brand expansion in Indian market depends on the type of consumer base which will favour sneakers. It depends on the popularity of the brand whether a consumer will favour the product or not. According to Aakers brand equity model we see that there are five components such as brand loyalty, brand awareness, perceived quality, brand associations and other proprietary assets. Nike, Reebok have been for a long time in the footwear industry and this makes them the market players today because they know the strategies by which they have shaped up their brand equity (Merk, 2011). For a new brand to open up in Indian market, it should evaluate its value based on the model. The footwear industry in India is relatively slow compared to other emerging markets and it is relatively expensive so in during feeble economic growth the consumers will purchase less frequently. In this global market scenario big brand like Nike, Adidas will focus on premium consumers but there are consumers like the classical consumer who will not only buy sneaker but will also put their hand on other types of shoes, so for a new brand to position in the Indian market, it has to attract the consumers who do not fall under the premium consumers list and try to retain them with the rarity and popularity of their product among these consumers (Nenycz-Thiel and Romaniuk, 2014). According to the survey carried out in the case study classical consumers are ones which are influenced mostly by the design and the brand of the sneakers along with the cost. They focus on the brand as a sign of quality and also the basis of integration in the society. Thus for the new brand to expand in the Indian market, they have to target the classical consumer for whom the price is a major factor for buying the product because they will hold back and move to other alternatives if the price of the sneakers is out of their budget. So basically for a new brand to acquire the consumer base in the Indian market it has to position its name among the consumer group. However, the Indian footwear industry has been dominated by big firms those have initiated the business activity with export market. However, few companies of footwear are directly interlinked with different multinational companies through global supply chain. Major elements of the supply chain network within India are involved within the uncertainty, frequency and specificity. Wholesalers can undertake the direct entry of this sector. On the other hand, leather industry can be considered as traditional industry of the Indian sector. There are decreased series of unemployment within the Indian society. Therefore, this organization can enhance the level of business opportunities within the Indian sector with extensive level of brand awareness and advertising technique. This company can face immense competition while operating business within the Indian competitive sector of Footwear Company. There are different business companies who have delivered extensive level of branding towards the consumers of the market. This company should deliver different types of advertising techniques and marketing campaign process for the consumers of the market sector. The company for the consumers of the company should deliver extensive level of brad awareness. Therefore, the company should be able to take extensive level of business capabilities within the competitive sector of the market. The company should deliver extensive level of brand equity component for the customers within the market. On the other hand, this company can enhance the level of business with the help of different marketing attributes within the competitive sector of the market. Conclusion: Segregation of the consumers on the basis of likeness of the product is necessary so as to know which particular segment has to be targeted. The process of expansion of a new brand might take some time in Indian market, because the consumers has to first know the brand and what different itr has to offer compared to other famous brands (Parker, 2006). As it is repeatedly seen in the case study that the consumers are focusing mainly on the rarity and popularity of the product which importantly includes the design of the product, the brand has to design the sneakers in a way which keeps them in competitive advantage among the big players within the market which was once developed (Veloutsou, 2009). References Aaker, J., Fournier, S. and Brasel, S. (2004). When Good Brands Do Bad. Journal of Consumer Research, 31(1), pp.1-16. Berrill, J. and Hovey, M. (n.d.). An Empirical Investigation into the Internationalisation Patterns of UK Firms. SSRN Journal. Carmen, P. (n.d.). Analysis and Understanding of Key Marketing Concepts Marketing Activities Organized within the Footwear Industry Companies. SSRN Journal. Coleman, C. (2013). Classic Campaigns - "It's Gotta Be the Shoes": Nike, Mike and Mars and the "Sneaker Killings". Advertising Society Review, 14(2). Cowie, J. (2002). Edna Bonacich and Richard P. Appelbaum, Behind the Label: Inequality in the Los Angeles Apparel Industry. Berkeley: University of California Press, 2000; Nancy L. Green, Ready-to-Wear and Ready-to-Work: A Century of Industry and Immigrants in Paris and New York. Durham: Duke University Press, 1997; Miriam Ching Yoon Louie, Sweatshop Warriors: Immigrant Women Workers Take on the Global Factory. Cambridge: South End Press, 2001; Leon Stein, The Triangle Fire. Introduction by William Greider. Ithaca: Cornell/ILR Press, reprint 2001 [1962]; Tom Vanderbilt, The Sneaker Book: Anatomy of an Industry and an Icon. New York: The New Press, 1998. International Labor and Working-Class History, 61. Das, S., Stenger, C. and Ellis, C. (2009). Managing tomorrow's brands: Moving from measurement towards an integrated system of brand equity. J Brand Manag, 17(1), pp.26-38. Gillespie, K., Jeannet, J. and Hennessey, H. (2007). Global marketing. Boston: Houghton Mifflin Co. Grassl, W. (2000). Strategic Brand Management: Building, Measuring, and Managing Brand Equity.20003Kevin Lane Keller. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. . Upper Saddle River, NY: Prentice Hall 1998. xxvi + 636pp. + 122pp. (cases, epilogue, credits, index) $60.00. Journal of Consumer Marketing, 17(3), pp.263-272. Luna, D. and Forquer Gupta, S. (2001). An integrative framework for cross cultural consumer behavior. International Marketing Review, 18(1), pp.45-69. Maehle, N., Otnes, C. and Supphellen, M. (2011). Consumers' perceptions of the dimensions of brand personality. Journal of Consumer Behaviour, 10(5), pp.290-303. Marchi, G., Martinelli, E. and Balboni, B. (2014). The country of origin effect on retailer buying behavior: a cross-country analysis on Italian footwear. Journal of Global Fashion Marketing, 5(2), pp.122-134. Melnyczuk, A. (2004). Starting with Sneakers. The Antioch Review, 62(3), p.487. Merk, J. (2011). Production beyond the Horizon of Consumption: Spatial Fixes and Anti-sweatshop Struggles in the Global Athletic Footwear Industry. Global Society, 25(1), pp.73-95. Nenycz-Thiel, M. and Romaniuk, J. (2014). The real difference between consumers' perceptions of private labels and national brands. J. Consumer Behav., p.n/a-n/a. Parker, P. (2006). The 2006 United Kingdom economic and product market databook. San Diego, CA: ICON Group. Reebok EasyTone Womens Footwear Case. (2012). Advertising Society Review, 12(4). Rubio, N., Villaseor, N. and Oubia, J. (2014). Consumer identification with store brands: Differences between consumers according to their brand loyalty. BRQ Business Research Quarterly. Sangani, K. (2012). The cost of running [Footwear industry]. Engineering Technology, 7(3), pp.64-67. Shoes, Glues and Homework: Dangerous Work in the Global Footwear Industry. (2010). Contemporary Sociology: A Journal of Reviews, 39(3), pp.363-363. Special issue Multicultural marketplaces: new territory for international marketing and cross-cultural consumer research. (2013). International Marketing Review, 30(3). Special issue on cross-cultural and cross-national consumer research: psychology, behavior, and beyond. (2013). International Marketing Review, 30(2). Veloutsou, C. (2009). Brands as relationship facilitators in consumer markets. Marketing Theory, 9(1), pp.127-130.

Iraq`s Problems Essays - Iraq And Weapons Of Mass Destruction

Iraq`s Problems The topic I choose was Iraq and its past and still ongoing problems with the United Nations. The reason I choose this topic as oppose to another topic is war and the United Nations has always fascinated me. With Saddam Hussein still being stubborn with UN weapons inspectors it was incredibly easy to obtain information regarding this topic. The Los Angles Times; California; Feb 12 2000; The newest article I attained was from the February 12 edition of the Los Angles Times. It was entitled "Compromise Broached on issue of Arms Inspectors in Iraq". It discussed how Iraq is still refusing to allow the UN weapons inspector into the nation. It also talks about the UN feelings on the chance of inspectors ever being allowed to do their job. Apparently the Vice President has no intention of ever letting the inspectors into the country. Last Thursday he said, " There shall be no return of the so-called inspection teams. We reject the infiltration by spies using such cover." In my humble opinion it would make life in Iraq better if the inspectors where just allowed into the country. Most importantly sanctions the UN has placed upon Iraq would be removed. Apparently the really don't care about the sanctions according to their deputy foreign minister Nizar Hamdoun who said they can live without sanctions "forever". The UN has a different opinion they believe they cannot. I believe they can, they have done fine up to this point and I think they will continue to do fine. I think Iraq has many things they don't want the UN to know about such as chemical and biological weapons. They are a threat and need to be dealt with accordingly. New York Times; New York; Feb 8, 2000; Barbara Crossette The next article I choose was from the February 8 issue of the New York Times. This article was entitled "Iraq Suspected of Secret War Effort". This article sort of scared me. It was about in Britain, research and intelligence experts, also convinced that there are more germ warfare agents left in Iraq than previously known, have suggested that Iraq may have produced the organism that causes bubonic plague. But no evidence has been published in support of that theory, but American experts say, and United Nations inspectors found not trace of the plague in Iraq. This is only because Iraq not allowing them to inspect and when the UN inspectors where allowed in they where only allowed to inspect "certain" areas. This statement made by the so-called American experts was bull*censored*; they only said to comfort the American public. This expert Milton Leitenberg from the Center for International and Security Studies at the University of Maryland has been collecting information about Iraqi weapons sites and activities from two Iraqi defectors. Milton is really not sure if the new thing is a virus and not a bacterial agent but he said in an interview that Hans Blix, the new chief inspector for Iraq might need to focus his attention on Biological weapons. Milton and other British experts say inspector will have to be more aggressive in demanding access in Iraq. I think so to, biological weapons are illegal as a form of warfare since the Geneva Convention outlawed them. And the fact that there are not allowed to be used as a form of warfare should be reason enough to be more aggressive not to mention the fact that these weapons of mass destruction will be if not are already in the hands of a mad man! Also according to this article the eradication of biological weapons in Iraq may be as important or more important to the people of Iraq as to the outside world. Experts working with the United Nations Special Commission, the first disarmament task force created for Iraq after the Gulf War said some of the bacterial and viral agents Iraq was producing then had little application for war. Evidently a fungal agent called aflatoxin can lead to liver cancer, and rotavirus, which causes diarrhea in children and the elderly. This is just another reason for the inspectors to be more insistent in their attempt to gain entry into Iraq, their military compounds, and laboratories. World History Volume II; William J. Duiker & Jackson J. Spielvogel Pages 1136-1137 Duiker provided some insight on the history of this conflict. According to Duiker "Saddam Hussein, assumed power in Baghdad in 1979, then accused Iran of violating the territorial agreement and launched an attack on his neighbor." (1136) It seems

How to Write a Statistical Report (with 5 Real-Life Examples)

How to Write a Statistical Report (with 5 Reals) While Luxembourgian economy is relatively small with the total GDP estimating around $58 billion as of 2015, it is characterized by a very high level of incomes and living standards. Effective communication is a key to success at any modern work environment. The opening phrase of the article is an example of the Statistics class homework writing assignment. Would you like to learn how to write a statistical report? It is important to develop adequate statistical skills supported by the knowledge of the subject, reading, research, and solid writing skills. The post includes valuable tips on how to do a statistical analysis report of a winner. BUY A+ STATISTICAL REPORT HERE Statistics is a complex subject. Make your way through by purchasing cheap homework solutions online from the web’s top experienced academic writers! It is time to learn how to do a statistical analysis report. How to Write a Statistical Report: Prologue Do not hurry up to understand how to write a statistics report – learn what the term means. Everyone knows Statistics is a complex academic discipline, which involves a plenty of calculations and interpretations of large data sets. It is a scientific term. Read more about statistics in different aspects of life here. We will start explaining how to write a statistical report with the structure and organization of this type of academic/business assignment. The Process of Writing a Statistical Data Analysis Report Example A 200-word abstract is a perfect way to start many academic papers. This piece of writing contains a summary of the entire text, highlighted major points, target audience, and goals of the project. From this point, move smoothly to the introduction with the clear explanation of why the writer has chosen the specific topic. The body of such project is different from other academic assignments. The writer must list and describe the chosen research methods and findings based on the obtained data. Why can it be harder? It takes more time efforts than several body paragraphs with the corresponding number of arguments along with the supportive evidence. The last stage is the same in any type of academic writing: a conclusion. The examples of topics to let the students realize how to write a statistical report are given in the article: Norway is the most prosperous economies in Europe based on research A vaccine ABC to fight cancer effectively requires more time – data collected by one of the most influential American Healthcare Organizations The recent invention in the field of biotechnology is not effective Time-tested tools to fix problems with slow Windows – comparison of the outcomes with the analogical software running on Mac OS X The impact of depressions on the children aged 14-16 These papers require statistics and facts. There is no way to understand how to do a statistical analysis report without recognizing the importance of correct formatting. Do it in the next section! GET YOUR HOMEWORK FROM EXPERT How to Do a Statistical Analysis Report: The Role of Formatting How to do a statistical analysis report regarding formatting? In most cases, the students face the formatting approaches listed below: APA Chicago Harvard IEEE ASA ACS It all depends on the area of study. While Psychology teachers prefer assigning essays to be written in APA, Sociology tutors recommend using ASA. The students can read writing style manuals available online. If the student were not involved in statistical report writing before, he/she would benefit from having a look at the valuable online examples of different similar papers to use as the good templates. Without this information, the student won’t learn how to write a statistical report properly. Ask the teacher about the format in case he forgets to five one. In addition to online databases of papers, the students may attend school or college library, which contains at least one great example left from the previous educational years. Smart students share their works to support newer generations. Mind that you have no right to copy the information from the selected example: plagiarism results in F grade. The most recommended format is shown below. Make single-inch margins around the sides of the page; watch out when attaching components like charts, tables, and graphs to the project. Leave a 1.5-inch margin on the left-hand side. Do it in case you plan to put the project into a folder/binder. Unlike other homework writing assignments (essays, research papers), this type of task does not require a double-spaced format. Do not forget about the headers! They should specify the number of pages, brief version of the title, author’s name, and some other details reminding the person what he/she is reading. The last thing left to do to learn how to do a statistical analysis report is to analyze the most common mistakes Statistics students make. Example of Statistical Analysis Report Mistakes: Don’t Be Fooled! We have discussed how to write a statistical analysis report of A-level; never forget to check the finished papers to detect possible mistakes. Those could be small, insignificant typos, which will not influence the final grade; those could be serious failures (grammar, word choice, etc.) Read the finished paper to find the following issues: Incomplete or incorrect punctuation Grammar errors Spelling mistakes Incorrect font Wrong paragraph/line breaks Missing words/phrases Incorrect amounts in tables graphs Is there nothing to fix? The absence of technical mistakes does not mean the author cannot find a better way to express certain things. Leave your final draft away. Come back to the essay in a few days to read it with a fresh look and rested the eye; fix any parts you believe sound ridiculous or can be improved. Writing statistical reports is a time-consuming process, which requires in-depth knowledge of the studied subject, writing research skills, ability to assume and analyze things competitively. Where Can I Get Another Good Statistical Analysis Report Example? Congratulations – now you know how to do a statistical analysis report, it's goals, formatting, and the mistakes to avoid during the process. Need more information? To learn how to write a statistical report in more details, grab some good examples online. Students who are more interested in obtaining professional help instead of learning how to write a statistical report should remember about the opportunity to order a custom research paper from the professional essayists at our website!

Reaction paper Assignment Example | Topics and Well Written Essays - 500 words - 5

Reaction paper - Assignment Example However, through these articles, we see that the Jews, indeed, are very cunning and very persistent when it comes to getting what they want. This is because the whole Jewish-German affair stemmed from the fact that the Jews just wanted to go to Palestine. Because of this want, the powerful Jews made pacts with countries like Britain and the US to quash Germany. Germany has been taking care of the Jews who sought refuge from the Communists but the Jews just threw it all away and decided to play with fire by making themselves allies of Germany’s enemies. This basically made them traitors to the country that took care of them and made them rich. They say that the first bullet of the World War II was fired when the Jews boycotted German products. This halted the German economy and naturally debilitated Germany. This prompted Germany to mark the Jewish stores and houses with swastikas, and this has been the common icon of discrimination in pop culture then talking about the start of the World War II. What the rest of the world do not know is that this marking of the houses was just a retaliation because, naturally as a German, you also would not buy from the Jews because they were deliberately crippling the economy. It was an act of self-defense. The articles also shed some light about the Jews that were in constant communication with the German officials. The Zionists were lobbying themselves to be transferred to Palestine. As said earlier, they contacted the British too. They were very cunning negotiators. This sort of explains why they are very powerful even if they are small in number. They can actually manipulate people around them with their power. The articles do not exactly pain a good picture of the Jews because they appear scheming and unfair. These articles put Germany in a good light because it explains the actions that

Marketing in search engines and financing Assignment

Marketing in search engines and financing - Assignment Example Similar to way spam has lowered the efficacy email marketing, the â€Å"click fraud† raised the cost of search engine marketing and lead to a reduction of its attraction to merchants. Some of the aspects surrounding paid placement are that anyone can click on the engine ads raising the costs of merchants, without making any purchase. Consumer objects this service since one can increase his or her revenue by requesting friends or relatives to click the ads Microsoft or Google place on his or site without even making any purchase (Kennedy and Kristjan 71). Purchasing a car, home, or shopping using credit card are examples of debt financing. You are receiving a loan from someone or even a business under the condition of paying the loan back with some interest (Jagpal and Shireen 525). Using debt financing to start up a small business takes a similar way. An entrepreneur can apply for a loan to start a business from banks or friend, lenders or from family members, which he must pay back with same interests. Debt financing is advantageous since the lender has no powers to control your business. After the completion of loan payment, the relationship between the debtor and the creditor ends. If one business is a local startup business, which does not require large-scale funding, then debt financing is the best option (Jagpal and Shireen 526). Equity financing unlike debt financing involves investors. An investor can decide to offer his company shares to friends, family members, or small investors. However, this form of financing involves angel investors or venture capitalists. Equity financing is advantageous since the investor incurs all the risks. If your business fails to raise the money, the investor cannot force you to pay the money (Jagpal and Shireen 526). This form of financing is appropriate for small business when they are at their very startup stages. Such investors who fund these small businesses are Angle investors who invest